Kunle Onime Honored As Legend Of Experimental Marketing In Nigeria

On the evening of September 26, 2025, at the prestigious Marketing Edge Annual Awards, the hall was filled with applause, laughter, and celebration of Nigeria’s brightest minds in marketing and brand innovation.

Among the night’s highlights was a recognition that carried not just prestige, but decades of history, resilience, and pioneering spirit — the Legend of Experiential Marketing in Nigeria Award presented to Kunle Onime, Founder and CEO of MPC (MARKETING AND PROMOTIONS CONCEPTS)

Though unavoidably absent at the ceremony, Kunle Onime’s presence was deeply felt. Today, as he officially received the award, it symbolized more than an individual honor — it represented a lifetime of dedication, creativity, and evolution in Nigeria’s marketing communications landscape.

Since 1999, when MPC was founded, Kunle Onime has been at the forefront of experiential marketing — long before the term became mainstream.

His company grew from a small, passionate team into one of the most respected experiential agencies in Nigeria, known for crafting brand experiences that connect deeply with people.

From the early days of activations in the bustling streets of Lagos, to large-scale brand events and nationwide campaigns that set new industry standards, MPC’s journey mirrors the evolution of marketing itself in Nigeria.

Through economic challenges, technological shifts, and changing consumer behavior, Kunle Onime and his team stayed true to one guiding principle: engagement beyond exposure — experiences that live in people’s hearts.

Under his leadership, MPC has partnered with some of Africa’s biggest brands, delivering campaigns that have not only built brands but also shaped consumer culture. From iconic product launches and music festivals to purpose-driven campaigns and youth engagement programs, MPC’s footprint is evident across industries.

Receiving the Legend of Experiential Marketing Award is a recognition of those years of persistence and innovation. But in Kunle Onime’s own words:

“This award is not just for me. It belongs to everyone who believed in the power of experiences — the clients who trusted us, the brilliant teams who gave their best, and the industry that continues to evolve. My so-called ‘little contribution’ is just a reflection of collective effort and shared passion.”

Indeed, calling it a “little contribution” is an understatement. Over the past two and a half decades, Kunle Onime has mentored countless young professionals, helped define the standards of modern experiential practice in Nigeria, and continuously inspired new thinking in how brands connect with people.

As MPC looks to the future, the story of its evolution remains a testament to vision, adaptability, and belief in the power of creativity.

From humble beginnings in 1999 to becoming a household name in experiential innovation, the company’s journey — like its founder’s — is proof that legends are not born; they are built, through consistency, passion, and purpose.

Today, the industry celebrates not just an award, but a legacy.
Kunle Onime is  true Legend of Experiential Marketing in Nigeria.