October 3, 2023

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How Nigerian Breweries Has Been Staging Fake Reality Game Shows In Nigeria

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It is no news that it is not the best contestants that win in many of the so-called reality game shows that are being sponsored by many ofNigeria’s corporate organizations, most especially the Nigerian Breweries.

Investigation however shows that against the general belief that all the contestants are chosen at different screening centers across the country for the yearly event at the exercise they carry out yearly for those who register on the website designed for that purpose, it is only about two that are not models that are attached to one agency or the other in the country.

This was first confirmed at the edition they had at Shere hills in Jos, as our source was part of those who attended the Lagos screening and it was after they had prepared for the exercise that they were informed that only two contestants from the whole country would be picked as they already had eigth models that would be participating, and one of the models emerged the winner. Subsequent editions show that they had actually become more cautious as they now allow their models to participate with the people while making sure they scale through at all cost and this is because they specificy who should be the face of the beer that year, which invariably means their decision may be informed by advert concerns.

Another NB-sponsored reality game show that has been found wanting with regard to credibility is the Star Quest. Though this can be easily waved aside but an incident that happened some editions back made it a bit difficult to forget. Just like the GUS, many people feel that the best group don’t normally win, with exception of The Pulse, who were the people’s choice. It is believed that the results are sometimes stage-managed to favour some groups.

Some three to four years back a drama played itself out at the final, when Gbenga Adeyinka who was to announce the winner that year, in a process of reducing tension announced himself as the winner, only for a group to jump up rejoicing their victory. Incidentally they were the winners, which forced Gbenga to quickly announce them so. They were already on the floor rejoicing over their victory in an event that was supposed to be based on the vote of the viewers.

It is still unknown the motive behind that of the Star Quest as the result is there for all to see. The winner of the first edition, KC Presh got prominence doing what the people voted them. Another example is The Pulse band, whose song is enjoying airplay in the country. Why not follow the vote of the people and allow the people’s choice win instead of all the manipulation. It does not augur well forNigeriaif we allow ourselves to be objects of continual deceit.

9 thoughts on “How Nigerian Breweries Has Been Staging Fake Reality Game Shows In Nigeria

  1. The youth in Africa are a wasted generation. While youths in other parts of the world are busy with scientific and technological inventions, youth in Africa are busy with reality shows like big brother, naija sings, nigerian idol, maltina dance, ultimate search, MBGN etc. No wonder there is always mass failure in WAEC/NECO every year. While corporate organizations in America are busy giving donations to universities for scientific and technological research and development, corporate organizations in Nigeria are busy breeding a wasted generation of nigerian youths through so called reality shows

    1. to be candid this country of ours 9ja may never amount to anything come 2030, because all these shows shown on our TV stations are not educative in any way and instead of the money wasted on those shows by these big organizations to be diverted for more somethings that are educational oriented. Nigerians we need to wake up from our slumbers.

  2. it is only in naija dat d president wil receive a winner of a reality show while d ovarall jambite is left to rot

  3. What do you expect from our great nigeria,if not the partiality we are all used to,the jst completed 2011 mgbn,also exposed d fact that winners r chosen even before the votes are counted

  4. Yes oh! @ Thelma, i agreet to your comment. No wonder she could not even get to first 50 in the Miss World beauty peagent, because she is not qualify! Now come to think of it, how come, Nigeria with bevy of beauties will not get to first twenty in Miss world? This is sad! My advise is dat all these TV reality shows should be canceled. Nigeria should teach our youth to be Technology based! I have neva seen any TV reality show where an undergraduate or secondary school pupil invented something, something rubbishes!

  5. all dose reallity shows,i never see them organise such shows for d disables and beggers for street,it is for graduates,students in high institutions,why wont they try to put smiles on less priveledges face like MTN who deserve to be a millionaire use to do.DECIEVERS.

  6. easy money or do i call it poverty,many nigerians believed in getting it in short time, they re ready to sale their privacy just to win cos even the orgnizers re corrupt,it is only few reality in nigeria world is encouraging

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