This is the reason so many multinationals and other establishments are seen to be running one form of promotion or the other. And just like any other corporate organization in Nigeria Nigerian Breweries Plc, a leading brewery in the country is fond of all sort of promos and recently the company just concluded the process of a new promo for Star Lager Beer one of their leading brand. However, since the end of the Star Win & Shine Promo, there has been allegation of fraud leveled against the company from many quarters.
The Win & Shine promo which was started on 9th of September came to an end on 2nd of November and it is such that consumers will buy bottle or can of the Star beer after which they will win the gifts items that has been printed under the crown cork and the can lid, the promo is such that consumers will go through raffle draw (which some people claims was even staged to an extent) to qualify for the party where 100 consumers will be entertained and it at these parties that 50 consumers are expected to go home with all sort of prizes ranging from ; 3 winners of N100,000 to 4 winners of 32 inch LCD TV to 4 Winners of N50, 000, to 10 winners of Blackberry phones, to 10 winners of Football Jerseys, to 9 winners of Branded Carpets, to 10 winners of Home theatre and many more at every day of the party.
However, the whole promo has been generating series of public outcry on the way the whole thing was run, according a man who simply identify himself as Tunde, he claimed that the whole thing is a fraud as most of those who won are friends, families and acquaintance of the breweries official, he explained that despite all his entries he was not for once picked for the party he also stated that with the level he and his friends have been drinking the beer it is fraudulent that none of them or anybody they know were picked for the party.
For Mr. Nwabueze, he was of the opinion that NB is just using the hoax promo to fleece the people, according to him “that is their way, I could recollect a time they did a mini promo on the premises of the LTV and how they robbed a guy that legitimately won a prize only to give the prize to the girlfriend of one of their boss. The decision nearly caused crisis in the premises then it took the intervention of elders around to restore normalcy that day”. He stated further that it is common for them to use their brands to defraud the people and that has been happening for long and if something is not done about it on time it will continue for a long time.
Finding showed that the intake of the liquor always increases whenever such promotion is going on which invariably means that the company will be making more money whenever they are having such promo, a situation that means they are making more profit on the people just in the name of doing their CSR, which is supposed to be to the benefit of the people. It was also discovered that the company also deem it good to make additional money on their customers who they asked to send text messages just for the to be credited airtime to the tune of N200, this we gathered also fetched the beer company more money as many of those who send the code did not get any airtime within the stipulated 48 hours the promo advert stated.
A brief calculation shows clearly that NB Plc. would have in the course of the two months promo make money that will run into several million on innocent Nigerians that were lured by the chance to win airtime into sending the text. Another source also revealed that the market is definitely flooded with the corks or can lids that are having free bottle or no entry printed under it to make sure the number of those that will be attending the party is at its lowest.