November 30, 2022

Global News

…The News First With Us!

Delta, Alessi Partner to Bring Modern Design to the Skies

3 min read

imageAttention to detail is in Delta Air Lines’ DNA, so when the airline decided to refresh and enhance its on-board serviceware in Delta One and First Class, it looked to the renowned network of designers at Alessi to create a signature line featuring a modern and functional design.

Customers will see the product of Delta’s tie-up with Alessi come to life on board in 2017. Click here for a sneak peak.

The partnership brings together the stylish and contemporary designs that made Alessi a celebrated and iconic brand with Delta’s efforts to redefine the in-flight experience through thoughtful innovation.

“We understand every aspect and detail of the travel experience matters to our customers,” said Robyn Klein, Delta’s Managing Director – On Board Services. “Working alongside the talented and creative teams at Alessi, a design house that continues to set the standard for innovative and unique design, we’ll bring to the airplane an uncompromising level of elegance and service that builds on Alessi’s renowned design inspiration.”image

The enhancement to Delta’s serviceware comes as the airline continues to make evolutionary and meaningful enhancements to the experience it offers on board, including partner chef-created menus that reflect local and seasonal flavors made with fresh ingredients sourced from independent purveyors as well as a wine program curated by Delta’s Master Sommelier Andrea Robinson.

“The key to a truly memorable in-flight service and culinary experience starts with the very product the food is served on,” said Paolo Cravedi, Alessi’s managing director of USA and Canada. “We are creating for Delta’s customers a bespoke and inspirational line of plates, glasses, flatware and service products that sets the tone for the delicious and thoughtful approach the airline has taken with their on-board food and beverage offerings.”

This is the first time Alessi’s signature modern designs will appear in flight with a major airline. Over the next several months, Delta’s service teams, in collaboration with designers from Alessi will carefully ideate, design and test the new the serviceware in flight before rolling them out in mid-2017. The products will complement cabin improvements Delta recently completed on board, including full flat-bed seating with direct aisle access in Delta One which feature Westin Heavenly Bedding, a modern and recently enhanced TUMI-designed amenity kit and skin products from Malin + Goetz. All Delta customers are treated to a wide variety of entertainment options and meticulously thought-through details in service and amenities offered throughout the aircraft.

“It has been a pleasure working with Delta on this project over the past few months and we are looking forward to developing the new product line together,” said Matteo Alessi, Alessi’s Executive Vice President, International Sales & Development. “I admire Delta’s decision to redesign the on-board experience and I’m proud that Alessi is part of that enhancement.”

Alessi has a long history of innovative, stylish and functional design. Their independent designers have created a wide range of unique products, many of which are featured in the permanent collections of museums around the world, including several at the Museum of Modern Art in New York City. The Italian design group also calls famed architects like Frank Gehry, Michael Graves and Naoto Fukasawaamong the most influential in its portfolio of designers.

“Design and service is about taking stock of every element, even the smallest of details, and bringing them together to make a lasting travel experience that connects with our customers,” said Klein. “Our focus on modern, tailored and elegant on-board design is part of our commitment to being thoughtful and innovative in everything we do.”

Delta’s broader brand transformation extends beyond the service and products it offers on board. The airline earlier this year teamed up with clothing designer Zac Posen to create a timeless uniform collection for the airline’s flight attendants, airport customer service agents and other employees. And recently, Delta began investing in system-wide renovations and enhancements to Delta Sky Clubs, featuring improved food and beverage options.

More Stories

2 min read

UBA Foundation Rings in The Yuletide Season, Lights Up the Lagos Marina Africa’s Global bank, United Bank for Africa, through its Corporate Social Responsibility Arm, the UBA Foundation, on Tuesday, held its annual Christmas Lighting ceremony to mark the start of the festive season. The brilliant Christmas Lights of the UBA Foundation Gardens at the UBA Head Office on the Marina in Lagos, were activated by the bank’s Group Managing Director/Chief Executive Officer, Oliver Alawuba, in a grand ceremony which was witnessed by key management staff and some customers of the bank. Alawuba, who addressed attendees at the ceremony, reiterated that the annual Lighting event is a symbol of hope for the coming year, the future and all the goodness it will bring into people’s lives. Alawuba said, “The UBA Foundation is focused on touching lives and giving back to its host communities. UBA through its foundation, the UBA Foundation desire remains is committed to improving lives in whatever way we can. We want to give back always and this event is quite symbolic as it represents the affinity we have towards our customers, employees and associates as well as our communities.” The CEO of the UBA Foundation, Mrs Bola Atta, said that the Christmas lighting ceremony was important for the Foundation adding: “Today is significant. All over the world, it is known in the advent period as Giving Tuesday. It is a time to give back to those who don’t have enough. It is a time to shine light on others, to give hope and give gifts. Today we gave out a lot of gifts and people were happy as we lit up the Foundation gardens to symbolise joy and hope. We are constantly reminded as an institution, of our promise to continue to touch lives and show kindness. In these difficult times, sharing even a little bit, goes a long way.” The lighting ceremony was attended by UBA staff members and customers who were serenaded with Christmas carols by the UBA Customer Fulfilment Centre’s choir. It ended with a guided tour around the UBA Foundation gardens on the Lagos Marina. Over the years, the UBA Foundation has been very active in creating sustainable development in its host communities and as part of its corporate social responsibility, the Foundation will be feeding tens of thousands of people across Africa during this festive season. UBA Foundation, the CSR arm of the UBA Group, is committed to the socio-economic betterment of the communities in which the bank operates, focusing on development in the areas of Education, the Environment, Economic Empowerment and other Special Projects.

Leave a Reply

Your email address will not be published.

You may have missed

2 min read

UBA Foundation Rings in The Yuletide Season, Lights Up the Lagos Marina Africa’s Global bank, United Bank for Africa, through its Corporate Social Responsibility Arm, the UBA Foundation, on Tuesday, held its annual Christmas Lighting ceremony to mark the start of the festive season. The brilliant Christmas Lights of the UBA Foundation Gardens at the UBA Head Office on the Marina in Lagos, were activated by the bank’s Group Managing Director/Chief Executive Officer, Oliver Alawuba, in a grand ceremony which was witnessed by key management staff and some customers of the bank. Alawuba, who addressed attendees at the ceremony, reiterated that the annual Lighting event is a symbol of hope for the coming year, the future and all the goodness it will bring into people’s lives. Alawuba said, “The UBA Foundation is focused on touching lives and giving back to its host communities. UBA through its foundation, the UBA Foundation desire remains is committed to improving lives in whatever way we can. We want to give back always and this event is quite symbolic as it represents the affinity we have towards our customers, employees and associates as well as our communities.” The CEO of the UBA Foundation, Mrs Bola Atta, said that the Christmas lighting ceremony was important for the Foundation adding: “Today is significant. All over the world, it is known in the advent period as Giving Tuesday. It is a time to give back to those who don’t have enough. It is a time to shine light on others, to give hope and give gifts. Today we gave out a lot of gifts and people were happy as we lit up the Foundation gardens to symbolise joy and hope. We are constantly reminded as an institution, of our promise to continue to touch lives and show kindness. In these difficult times, sharing even a little bit, goes a long way.” The lighting ceremony was attended by UBA staff members and customers who were serenaded with Christmas carols by the UBA Customer Fulfilment Centre’s choir. It ended with a guided tour around the UBA Foundation gardens on the Lagos Marina. Over the years, the UBA Foundation has been very active in creating sustainable development in its host communities and as part of its corporate social responsibility, the Foundation will be feeding tens of thousands of people across Africa during this festive season. UBA Foundation, the CSR arm of the UBA Group, is committed to the socio-economic betterment of the communities in which the bank operates, focusing on development in the areas of Education, the Environment, Economic Empowerment and other Special Projects.

Copyright © All rights reserved. | Newsphere by AF themes.